Performance Marketing Analyst - ReapDigital Colombo
Posted December 18, 2024 by ReapDigital
Closing Date : January 17, 2025
About the job
Performance Marketing Analyst
Key Responsibilities:
-Analyze the performance of digital marketing campaigns and customer journeys to provide actionable insights.
-Develop and maintain dashboards to monitor KPIs, ensuring continuous performance tracking and optimization.
-Implement tracking solutions and manage tags using tools like Google Tag Manager to ensure accurate data collection.
-Prepare and deliver presentations that effectively communicate findings and recommendations to stakeholders and clients.
-Continuously learn and adapt to new marketing analytics technologies, including Marketing Mix Modeling (MMM).
-Leverage knowledge of attribution models to improve campaign performance and ROI analysis.
-Collaborate with cross-functional teams to align analytics insights with broader marketing strategies.
-Identify trends and opportunities through data analysis to support strategic decision-making.
-Ensure data integrity and compliance with relevant privacy standards in all analytics initiatives.
-Stay updated with advancements in marketing analytics tools and methodologies to enhance effectiveness
Qualifications:
-2+ years of experience in marketing data analysis, with a proven track record of delivering actionable insights.
-Proficiency in using tools such as GA4, Meta Ads Manager, and Google Ads platforms for campaign performance analysis.
-Hands-on experience with customer journey analysis and segmentation using CRM platforms.
-Strong knowledge of KPI monitoring, data visualization, and dashboard creation for performance tracking.
-Familiarity with implementing tracking solutions and managing tags through tools like Google Tag Manager.
-Understanding of marketing attribution models and their application in evaluating campaign ROI.
-Experience in preparing and delivering data-driven presentations to stakeholders and clients.
-Ability to learn and adopt new marketing analytics technologies, such as Marketing Mix Modeling (MMM).
-Excellent analytical, problem-solving, and communication skills, with attention to detail and a results-oriented mindset
සෑලකිය යුතුයි : අපි ඔබව මෙම රැකියාව උපුටා ගත් පිටුවට හරවා යවන්නෙමු . අපි ඔබ වෙනුවෙන් ඔබේ CV , තොරතුරු අදාළ ආයතනය වෙත නොයවන බව කරුණාවෙන් සලකන්න
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