Global Customer Marketing Strategist - IFS - Colombo

About the job

IFS is a billion-dollar revenue company with 7000+ employees on all continents. Our leading AI technology is the backbone of our award-winning enterprise software solutions, enabling our customers to be their best when it really matters–at the Moment of Service™. Our commitment to internal AI adoption has allowed us to stay at the forefront of technological advancements, ensuring our colleagues can unlock their creativity and productivity, and our solutions are always cutting-edge.

At IFS, we’re flexible, we’re innovative, and we’re focused not only on how we can engage with our customers but on how we can make a real change and have a worldwide impact. We help solve some of society’s greatest challenges, fostering a better future through our agility, collaboration, and trust.

We celebrate diversity and understand our responsibility to reflect the diverse world we work in. We are committed to promoting an inclusive workforce that fully represents the many different cultures, backgrounds, and viewpoints of our customers, our partners, and our communities. As a truly international company serving people from around the globe, we realize that our success is tantamount to the respect we have for those different points of view.

By joining our team, you will have the opportunity to be part of a global, diverse environment; you will be joining a winning team with a commitment to sustainability; and a company where we get things done so that you can make a positive impact on the world.

We’re looking for innovative and original thinkers to work in an environment where you can #MakeYourMoment so that we can help others make theirs. With the power of our AI-driven solutions, we empower our team to change the status quo and make a real difference.

If you want to change the status quo, we’ll help you make your moment. Join Team Purple. Join IFS.

Job Description

The Global Customer Marketing Strategist creates and executes marketing programs and campaigns that drive demand, advocacy and retention with our customers.

You will develop multi-channel upsell and cross sell campaigns, working with our digital and creative teams. You’ll create differentiating content that introduces new propositions to our customers and drives demand.

This is a fast-paced role for an ambitious marketer who is confident managing multiple projects simultaneously, and can build strong working relationships with colleagues across marketing, sales and customer services.

Essential Duties and Accountabilities

Develop, build and manage multi-channel marketing campaigns, including a variety of tactics (digital, email, video, social)
Work with product marketing to translate value proposition and messaging into compelling campaigns that address customers’ needs
Manage production of high value short and long form content that delivers against campaign objectives, working with internal and external agencies
Work with regional marketing, partner marketing and sales teams to ensure effective campaign execution
Monitor, review and report on campaign activity and results

Overall Required Competence

Ability to create and manage compelling campaigns
Demand generation knowledge with a customer-centric mentality
Story telling ability and creative approach
Highly indexed on delivery and execution
Excellent communication and problem-solving skills
Confident engaging with stakeholders across the business
Collaborative and focussed on achieving best outcomes for the business
Strong project management and organizational skills
Comfortable with ambiguity and fluid priorities; able to manage multiple projects

Qualifications

Essential:

B2B marketing experience, agency or inhouse
Ability to design and execute campaigns effectively to achieve targets
Undergraduate degree, ideally with a focus in Marketing or a related business field (or relevant training/experience)
Fluent English; other languages are always a benefit

Desirable:

Experience working within a global, virtual environment and matrix organisation

Additional Information

We embrace flexibility and hybrid work opportunities to support diverse needs and lifestyles, while also valuing inclusive workplace experiences. By fostering a sense of community, we drive innovation, strengthen connections, and nurture belonging. Our commitment ensures you can work in a way that suits you best, while also engaging with colleagues to share ideas and build meaningful relationships.