Senior Marketing Executive - Mintpay

About the job

Company Overview:

Mintpay is a fintech app that helps transform how people pay, making every purchase more rewarding. We’re the go-to choice for customers who value smart savings with ‘Pay Now - Instant Cashback’ and appreciate the flexibility of the ‘Pay Later’ option. We strive to become the most favorite way to pay, and we're looking to hire great people to help us reach this goal!

Job Overview:

We are looking for a dynamic individual to join our team as a Senior Marketing Executive. In this role you will be responsible for supporting and managing the overall marketing strategies at Mintpay. The ideal candidate will be responsible to take ownership of the centralized calendar of marketing activities and ensure operational excellence by collaborating with various business functions and stakeholders.

Key Responsibilities:

-Develop and implement comprehensive marketing and branding strategies aligned with business objectives. 
-Own the delivery of a plan, strategy and execution of new customer acquisition and frequency activities, overseeing paid digital performance channels, including paid social, search, display and Affiliates partnerships
-Deliver end-to-end marketing campaigns across partner, brand and growth channels in collaboration with the existing team.
-Create an internal project management system that includes the scope of campaigns, tasks for each internal stakeholder, master campaign timeliness, assets required, and a results tracking system.
-Create and leverage synergies across all channels, ensuring each paid channel is fully optimized for maximum performance.
-Work collaboratively with teams to ensure plans and activities link to the wider brand plan and are on-brand by leaning on existing activities and channel experts where necessary.
-Report on the performance of the marketing campaign pipeline with KPIs and objectives, providing valuable business insights.
-Manage relationships with external suppliers and agencies.

Required Skills and Qualifications:

-A bachelor’s degree in Marketing, or related field. 
-Minimum 3 years of experience in marketing and creative campaign management with the ability to manage marketing campaigns. 
-Proven work experience in digital marketing platforms such as Google Ads, Facebook, Instagram, TikTok, etc.
-Experience leading direct relationships with merchants, digital agency partners, search and social channel partners, in negotiating, strategizing and executing media
-Have a creative and innovative mindset to connect with customers and merchants. 
-Be a self starter with the ability to ownership and responsibility for projects. 
-Possess good communication and presentation skills.

If you are a proactive and creative individual looking to make a significant impact, please submit your CV with the details of two non-related referees.

Mintpay is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive work environment.