Senior Digital Marketing Specialist - Reap Digital Colombo

About the job

We need an excellent

Senior Digital Marketing Specialist

As a member of our digital marketing team, you will be at the forefront of ReapDigital’s global expansion and play a critical role in helping our customers succeed. Our Digital Marketing Specialists are critical to our customers' success and will be required to work independently as well as with a variety of cross-functional teams to achieve common goals.

What You’ll Do:

-Maintain an in-depth understanding of clients' goals business requirements, products, and markets 
-Run multi-channel campaign strategies across Meta, Google Ads, TikTok, LinkedIn, etc. 
-Use tools like Google Analytics, Google Tag Manager, and other data platforms to gather insights and assess campaign performance 
-Use A/B testing and user journey tracking to optimize user experience and maximize conversions 
-Work cross-functionally with internal and external teams to develop and implement digital marketing strategies 
-Conduct regular reviews of clients’ and their competitors’ online presence and activities 
-Produce reports on marketing and performance metrics and present them to clients, 
-Manage and optimize SEO strategies to improve organic search rankings and increase traffic 
-Experiment with new tools and techniques to provide innovative experiences to clients, 
-Stay on top of the latest digital marketing trends and provide ideas on how these could be used to benefit clients. 
 

What You’ll Need:

-Bachelor's Degree or Professional Qualification in Marketing, Business Management, or a related field, 
-3-4 years of experience in a similar role - experience in a digital marketing agency would be an added advantage, 
-Relentless problem-solving skills and the ability to assess and resolve complex challenges for a variety of client needs, 
-Strong analytical skills: You can break down a complex problem into smaller pieces, present and communicate it clearly, 
-In-depth knowledge of digital marketing & related technologies - web analytics and social media, 
-Ability to handle and prioritise multiple tasks while maintaining attention to detail, 
-Ability to create professional-quality reports, 
-Excellent communication and presentation skills, with the ability to articulate complex ideas and concepts to clients effectively, 
-Able to work across multiple projects in a fast-paced, self-driven environment under tight deadlines.