Manager - Website Operations & Content (Digital Marketing) - IFS Colombo 09

About the job

• IFS is a billion-dollar revenue company with 7000+ employees on all continents. Our leading AI technology is the backbone of our award-winning enterprise software solutions, enabling our customers to be their best when it really matters–at the Moment of Service™. Our commitment to internal AI adoption has allowed us to stay at the forefront of technological advancements, ensuring our colleagues can unlock their creativity and productivity, and our solutions are always cutting-edge.
   
• At IFS, we’re flexible, we’re innovative, and we’re focused not only on how we can engage with our customers but on how we can make a real change and have a worldwide impact. We help solve some of society’s greatest challenges, fostering a better future through our agility, collaboration, and trust.
   
• We celebrate diversity and understand our responsibility to reflect the diverse world we work in. We are committed to promoting an inclusive workforce that fully represents the many different cultures, backgrounds, and viewpoints of our customers, our partners, and our communities. As a truly international company serving people from around the globe, we realize that our success is tantamount to the respect we have for those different points of view.
   
• By joining our team, you will have the opportunity to be part of a global, diverse environment; you will be joining a winning team with a commitment to sustainability; and a company where we get things done so that you can make a positive impact on the world.
   
• We’re looking for innovative and original thinkers to work in an environment where you can #MakeYourMoment so that we can help others make theirs. With the power of our AI-driven solutions, we empower our team to change the status quo and make a real difference.
   
• If you want to change the status quo, we’ll help you make your moment. Join Team Purple. Join IFS.

Job Description:

We are seeking a Website Content Strategist & Operations Lead who will own the end-to-end content lifecycle across our global digital ecosystem. In this role, you will take full accountability for ensuring that web content is strategically placed, meets business goals, and is always published in the right locations to maximize impact and alignment. In this role you will be the primary owner of our website’s content operations and editorial governance. You will have the authority to enforce standards, ensure content quality, and push back or redirect requests to protect the integrity, consistency, and strategic direction of our digital presence. You will guide marketing teams on digital content best practices and encourage the use of AI content generators with a human touch. You will work closely with UX, SEO, and content editor colleagues.
 

Duties and Accountabilities:
 

• Oversee the strategic placement of content, ensuring that every asset is published in the most effective location for maximum business impact and discoverability. Proactively push back or redirect requests that do not align with web strategy, information architecture, or best practices.
   
• Drive a culture of regular site audits, producing auditing frameworks for auditing site content and structure for continuous optimization, identifying gaps and redundancies, and triggering efforts to optimize for SEO, brand voice, and user experience.
   
• Act as the first point of contact for website content discussions with Marketing, Product, SEO, and regional teams. Challenge, clarify, and negotiate stakeholder content requests to ensure alignment with web goals and user journeys.
   
• Serve as the digital editorial lead—ensuring content quality, consistency, and strategic alignment across pages, campaigns, and regional sites.
   
• Own, administer, and continuously improve the Asana request intake system for content updates, new page builds, enhancements, and stakeholder submissions.
   
• Triage, prioritize, assign, and -track tasks across the team.
   
• Build Asana reporting dashboards to track ticket volumes, SLAs, and delivery metrics to inform senior stakeholders and help to report on and manage resourcing.
   
• Liaise with stakeholders across Marketing, Product, and SEO to manage priorities and timelines for all website requests.
   
• Identify and implement improvements in request submissions, publishing workflows, automation, and content delivery.
   
• Be prepared to manage and publish content when needed, using our CMS (Sitecore), ensuring accuracy, consistency, and brand alignment.
   
• Adhere to our language strategy, coordinating translations, localization reviews, and regional content sign-off processes.
   
• Support the rollout of new page templates, microsites, and content campaigns.
   
• Contribute to quarterly planning and roadmap execution across digital marketing and platform infrastructure.
   
• Ensure content operations align with broader site architecture and strategic goals.
  
   

Overall Ability:
 

• The ideal person will be able to work well in a team and be able to work under pressure in a fast-paced digital environment. This role will be integral to ensuring all digital outputs are of the highest standard possible.
   
• Self-starter with the ability to work freely and in a global team.
  
   

Qualifications
 

• 4+ years of work history in web operations, content management, or digital marketing
   
• Proficiency with CMS platforms (Sitecore preferred) and content publishing workflows
   
• Strong knowledge of Asana (or similar tools) to manage cross-functional tickets and tasks
   
• Excellent editing, proofing, and formatting skills; keen eye for detail
   
• Familiarity with SEO basics, accessibility (WCAG), and responsive web design
   
• self-assured working in cross-functional meetings and managing stakeholder communications
   
• Keen interest in AI to enable marketing functions

Additional Information:

We embrace flexibility and hybrid work opportunities to support diverse needs and lifestyles, while also valuing inclusive workplace experiences. By fostering a sense of community, we drive innovation, strengthen connections, and nurture belonging. Our commitment ensures you can work in a way that suits you best, while also engaging with colleagues to share ideas and build meaningful relationships.