Marketing Data Analyst - ReapDigital Colombo

Marketing Data Analyst - ReapDigital 

About the Role:

• We are looking for a Marketing Data Analyst to support our team in analyzing and optimizing marketing campaign performance. 
• Fresh graduates with a strong analytical background who are eager to apply their problem-solving skills to digital marketing and business growth are also welcome. 
• You will work closely with senior analysts to evaluate campaign data, identify trends, and provide actionable insights to improve marketing performance.

Key Responsibilities: 

• Collect, clean, and analyze large sets of marketing and advertising data from multiple platforms. 
• Assist in building performance dashboards and reports using tools like Excel, Google Sheets, or Looker Studio. 
• Monitor key performance indicators (KPIs) such as conversion rates, cost per acquisition (CPA), return on ad spend (ROAS), and customer lifetime value (LTV). 
• Conduct data-driven analysis to identify patterns, trends, and opportunities for campaign optimization. 
• Collaborate with marketing teams to provide insights that help refine targeting, messaging, and budget distribution. 
• Work with tracking tools like Google Analytics and Google Tag Manager to ensure accurate data collection.
• Required Skills & Qualifications: 
• Bachelor’s Degree in Statistics, Economics, Business, Mathematics, Data Analytics, or a related field. 
• Strong analytical and problem-solving skills with a data-driven mindset. 
• Proficiency in Excel/Google Sheets. 
• Ability to interpret a dataset. 
• Strong communication skills to explain analytical findings to non-technical stakeholders. 
• A self-motivated learner with an interest in marketing analytics and performance measurement.

Preferred Skills: 

• Basic knowledge of SQL or Python for data analysis. 
• Previous internship experience in data analysis, business analytics, or marketing is a plus.

This role is a great opportunity for those who enjoy working with data and are eager to develop expertise in marketing analytics. You’ll gain hands-on experience in measuring performance, optimizing marketing strategies, and making data-driven decisions.