Digital Marketing Assistant - IFS Colombo

Digital Marketing Assistant - IFS 

Job Description:

• Responsible for maintaining and enhancing the organization's website by adding and updating engaging content across multiple languages. 
• This includes managing regular pages, landing pages, images, documents, and videos. The role also provides support for related initiatives such as search engine optimization (SEO) and AI-driven optimization projects, contributing to the overall effectiveness and visibility of the company’s digital presence.

Domain:

• Build high-quality web pages and landing pages for campaigns. 
• Add relevant content such as videos, white papers, images, and documents to our website at ultimo.com. 
• Assist in enriching the content on our website to support SEO. Create internal links and other link-building activities to support SEO. 
• Explore and apply new opportunities to improve our visibility in AI tools. 
• Work closely with the Marketing team to plan and execute content posting to our website. 
• Your work will prioritize user experience and adhere to SEO principles. Support the Marketing team with data insights on overall performance of the website (and other digital programs). 
• Coordinate translations of website content by working together with our in-house translators to manage translations across our 4 core languages: English, Dutch, German and French (you do not need to translate these yourself). 
• Ensure quality of translated marketing materials, working with reviewers to sign off translated copy before it is published. 
• Support field marketers in translation of campaign assets where appropriate. Support regional events by reviewing, cleansing and updating contact lists from events. Run reports of existing campaigns for reporting purposes (Google Analytics, Act-on/HubSpot, and LinkedIn). 
• Support with opt-in and opt-out processes in our CRM based on GDPR legislation Evaluate current UTM tooling and think of long-term strategy of UTM tagging and reporting process.

Qualifications:

• At least 2 years of experience in digital marketing, with a focus on online content management English language fluency is required. 
• Strong attention to detail, creativity, and an ability to work efficiently under tight deadlines. Experience with content management systems is a plus. 
• Experience working in HubSpot is a plus Higher Professional Education or University degree in Digital Marketing, Business, Communications, or a related field (or equivalent experience)

Additional Information:

• We embrace flexibility and hybrid work opportunities to support diverse needs and lifestyles, while also valuing inclusive workplace experiences. 
• By fostering a sense of community, we drive innovation, strengthen connections, and nurture belonging. 
• Our commitment ensures you can work in a way that suits you best, while also engaging with colleagues to share ideas and build meaningful relationships.