Digital Marketing Executive - Imperial College of Business Studies Colombo 03

Digital Marketing Executive

Imperial College of Business Studies, Colombo is seeking a motivated and creative Digital Marketing Executive to join our dynamic marketing team in Colombo.

Key Responsibilities

• Campaign Management: Coordinate and optimise digital marketing campaigns across various platforms, including social media (Facebook, Instagram, LinkedIn), Google Ads, and email marketing.
• Analytics & Reporting: Monitor and analyse key performance indicators (KPIs) to measure campaign effectiveness and provide regular reports with actionable insights.
• Content Management: Coordinate with content creators in a timely manner to plan promotions within agreed timelines.
• Social Media Management: Actively manage and grow our social media accounts, engage with our community, and stay up to date with the latest trends.
• Collaboration: Work closely with the sales team to evaluate the efficiency of ads and promotions carried out.

Requirements

• A bachelor's degree in Marketing, Communications, or a related field.
• Proven experience as a Digital Marketing Executive or similar role.
• Strong understanding of digital marketing channels and best practices.
• Proficiency with digital marketing tools.
• Excellent written and verbal communication skills.
• Creative and analytical mindset with strong problem-solving skills.
• Ability to work independently and as part of a team in a fast-paced environment.

CVs to be emailed to ovin@icbsgroup.com