Brand Manager - Asian Paints Pvt Ltd Colombo

Brand Manager - Asian Paints Pvt Ltd Colombo

Job Duties and Responsibilities

• Develop and execute comprehensive brand strategies that align with the company's overall strategy. Create clear brand positioning and messaging that resonates with the target audience and differentiates our paint products from competitors.
• Conceptualize and lead marketing campaigns to drive brand awareness and product demand
• Collaborate with the Corporate Communications Team to develop integrated campaigns across various channels, including digital, print, social media, events, and PR.
• Conduct regular market research and analysis to understand customer needs, preferences, and industry trends. Utilize consumer insights to refine marketing strategies and product development initiatives.
• Manage the successful launch of new paint products in the market. Develop launch plans, coordinate with cross-functional teams, and ensure effective execution to achieve set objectives.
• Oversee the maintenance and consistent representation of the brand identity across all marketing materials, ensuring brand guidelines are adhered to by internal and external stakeholders.
• Develop and manage the brand marketing budget effectively. Ensure efficient allocation of resources to maximize ROI and achieve set targets.
• Collaborate with Sales, R&D, and Production teams to align marketing efforts with business objectives. Ensure clear communication and coordination to optimize product success in the market.
• Monitor competitor activities and industry trends to identify opportunities and potential threats. Use the insights to make informed decisions and maintain a competitive advantage.
• Analyze marketing campaign performance and brand KPIs regularly. Use data-driven insights to measure the success of marketing initiatives and make data-backed recommendations for continuous improvement.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field. Master's degree is a plus.

• 5 – 10 years proven experience in brand management in product marketing. Experience in paint or related category would be an added advantage.

   

Skills and Competencies

• Demonstrated success in developing and executing successful brand strategies and marketing campaigns.
• Strong understanding of consumer behaviour and market trends in the paint industry.
• Excellent communication and presentation skills, with the ability to influence and collaborate with cross-functional teams.
• Proficiency in data analysis and the ability to derive actionable insights from marketing metrics.
• Up-to-date with the latest marketing trends and tools.
• Creative mind-set and a keen eye for detail in maintaining brand consistency.
• Ability to work under pressure and meet tight deadlines.
• Interpersonal skills and organizing skills.