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Senior Lead- Digital Marketing
Wavenet
Colombo

Location: 
Contract Type: 

Senior Lead- Digital Marketing
 
Responsible for developing, implementing, and managing digital marketing campaigns, collaborating with cross-functional teams, and leveraging expertise to enhance brand awareness, drive traffic, and generate leads, conversions, and performance marketing strategies.
 
Responsibilities

  • Develop and implement digital marketing strategies to drive growth, increase brand visibility, and achieve business goals for Wavenet's SaaS, Enterprise products in the Telco and Digital Health space (B2B and B2E).
  • Plan, execute, optimise and manage end-to-end digital marketing campaigns across various channels, including Search Engine Marketing (SEM), Search Engine Optimisation (SEO) and support the overall product marketing strategy.
  • Utilise data-driven insights and analytics to measure campaign effectiveness, track KPIs, and identify areas for improvement.
  • Manage and optimise website performance, user experience, and conversion funnels to drive customer acquisition and retention.
  • Oversee landing page, CTA optimisations, and A/B testing to generate valuable MQLs for all digital initiatives.
  • Play an integral role in lead analysis and qualification to ensure campaign optimisation.
  • Monitor and manage digital marketing budgets and provide regular campaign performance and ROI reporting.
  • Manage and oversee all social media channels under Wavenet and work with the marketing communications team to plan and execute an integrated communications strategy.
  • Conduct market research and competitor analysis to identify opportunities, target audience segments, and industry trends.
  • Stay up to date with industry trends, emerging technologies, and digital marketing best practices to ensure a competitive edge.

 
Requirements

  • 5+ years of inbound marketing experience, ideally with 2+ years in B2B.
  • Experience in using marketing automation tools and proficiency in performance marketing.
  • A data-driven mindset, leveraging insights to impact current and future campaigns.
  • Growth mindset for continuous improvement to drive ROI.

 
Our Company
Global Wavenet is a leading telecommunications software, systems, and infrastructure solutions provider in the ICT sector, serving wired and wireline telco operators across the world. We are a fast-growing, dynamic technology company with over 17 years of experience operating in over 20 international markets in South America, Africa, and the Asia Pacific region.

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