Founded in 2015, Daraz is South Asia’s leading e-commerce platform in Pakistan, Bangladesh, Sri Lanka, Nepal and Myanmar. It empowers more than 100,000 active sellers with world-class marketplace technology to reach the fast-growing consumer class in a region of 500 million people. Through Daraz Express and Daraz Pay, it operates the most efficient and digitalised logistics and payments infrastructure in its markets. Daraz’ vision is to be a champion of South Asia serving 100 million customers and businesses by 2030.
For more information, please visit www.daraz.com
Your role is to:
· Conduct market research and analysis to understand consumer needs and preferences, and leverage this information to develop branding strategies that resonate with the target audience.
· Develop and maintain brand guidelines to ensure consistency across all marketing channels and touchpoints.
· Collaborate with product development teams to ensure that branding is integrated into product design and packaging.
· Develop marketing strategies and campaigns for all fashion brands that incapsulate the brand identity and simultaneously engage a large number of customers.
· Manage budgets and track performance metrics to ensure that branding efforts are cost-effective and delivering ROI.
· Plan and execute campaigns for fashion brands and clusters based on customer insight, data, and market insight.
· Stay up-to-date with industry trends and best practices, and continually seek out opportunities to improve branding efforts and drive growth.
A little bit about you:
· Should possess a Bachelor’s Degree in Marketing / Business Management from a recognized university.
· Having a relevant network of industry contacts with major brand retailers, wholesalers, importers, manufacturers, and exporters.
· Minimum of 2–3 years of work experience in a similar industry/position.
· Fashion category-specific experience and knowledge are required.
· Excellent negotiation and communication skills.
· Conversant with the MS Office package.
· Live the Daraz values: Continuously Innovate, Generosity of Spirit, Deliver on our Promise and make it Personal.