Brand Manager - FMCG

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About Daraz
Founded in 2012, Daraz is South Asia’s leading e-commerce platform in Pakistan, Bangladesh, Sri Lanka, Nepal and Myanmar. It empowers more than 100,000 active sellers with world-class marketplace technology to reach the fast-growing consumer class in a region of 500 million people. Through Daraz Express and Daraz Pay, it operates the most efficient and digitalized logistics and payments infrastructure in its markets. Daraz’ vision is to be a champion of South Asia serving 100 million customers and businesses by 2030.
For more information, please visit www.daraz.com
Job Description
Your role is to:
• Conduct market research and analysis to understand consumer needs and preferences, and leverage this information to develop branding strategies that resonate with the target audience.
• Develop and maintain brand guidelines to ensure consistency across all marketing channels and touchpoints.
• Collaborate with product development teams to ensure that branding is integrated into product design and packaging.
• Develop marketing strategies and campaigns for all FMCG brands that incapsulate the brand identity and simultaneously engage a large number of customers.
• Manage budgets and track performance metrics to ensure that branding efforts are cost-effective and delivering ROI.
• Plan and execute campaigns for FMG brands and clusters based on customer insight, data, and market insight.
• Stay up-to-date with industry trends and best practices, and continually seek out opportunities to improve branding efforts and drive growth.
Candidate Skill Requirements
• Should possess a Bachelor’s Degree in Marketing / Business Management from a recognized university.
• Having a relevant network of industry contacts with major brand retailers, wholesalers, importers, manufacturers and exporters.
• Minimum of 2–3 years of work experience in a similar industry / position.
• FMCG category-specific experience and knowledge are required.
• Excellent negotiation and communication skills.
• Conversant with the MS Office package.
• Live the Daraz values: Continuously Innovate, Generosity of Spirit, Deliver on our Promise & Make it Personal.

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