Associate Lead - Campaign Management (Group Business Operations)
Dialog Axiata PLC

Contract Type: 

The Job

  • Strategic and tactical planning to development and execution of Monthly customer retention and CLM strategies
  • Increase customer ARPU by identifying cross / upsell activities across all products and be accountable for base revenue uplift.
  • Designing Communication Strategies (SMS, OBD, emails, digital campaigns) for various products. -after identifying the relevant product for the target segment
  • Developing and deploying customer usage and retentions/CVM strategies to maximize customer value through customer analytics.
  • Identify customer/ market insights and Design offers for identified segments in order to Uplift revenue and ensure customer retention.
  • Responsible for customer Segmentation for identifying business opportunities (ARPU- (average revenue per user), type of usage, and revenue generating days, Aging network)
  • Linking customer behavioral insights with advanced analytics to create value maximizing propositions.
  • Develop predictive models to identify Next Best Products
  • Responsible in undertaking customer analytics driven campaign designing by interacting with various internal stakeholders.
  • Develop reports on campaign performance review and evaluations to the senior management on timely basis.
  • Design a single view dashboard to consolidate all key KPIs for performance tracking within CVM.
  • Create integrated marketing campaigns based on market segments to gain new customers and build repeat business.
  • Design and define the Weekly/Monthly/Quarterly plans for assigned BU.
  • Monitor Monthly plan as budget vs. actual on monthly basis to calculate the total cost per campaign.
  • Recognize and ensure optimum target audiences are identified for CLM campaigns.
  • Plan, design, execute and track campaigns before doing the program to ensure the effectiveness of the program.
  • Plan and achieve revenue targets for assigned BU’s as per targets set.
  • Devising and delivering targets as agreed in Counts or revenue (LKR in millions).
  • Responsible for churn prevention by providing offer centric driven campaigns.
  • Establish and track KPIs to measure performance. Define benchmarks to gauge future success.
  • Identifying the avenues to what campaigns can be automated.

The Person

  • BSc Degree in Marketing or Business Management/Statistics
  • Experience in advanced analytics Experience in using advanced excel with SQL/Tableau/Minitab/Python
  • Knowledge on Product management
  • Excellent analytical skills and knack for data analysis
  • Strong written and verbal communication Skills
  • innovative thinking and creative problem solving
  • Minimum 5+ Years’ Experience in a similar capacity
  • Experience in customer lifecycle management
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