Job Role
SEO Task Keyword Research:
• Conduct thorough keyword research to identify opportunities for website optimization and content creation.
• Stay updated on industry trends and search engine algorithms to adapt strategies accordingly. On-Page Optimization:
• Implement on-page SEO strategies, including meta tags, headers, and internal linking, to enhance website visibility.
• Collaborate with content creators to optimize blog posts, landing pages, and other web content.
Technical SEO:
• Conduct website audits to identify technical issues affecting SEO performance.
• Collaborate with web developers to implement technical SEO recommendations. Link Building:
• Develop and execute effective link-building strategies to improve domain authority.
• Identify and build relationships with relevant influencers and industry partners for link-building opportunities.
Performance Monitoring:
• Use analytics tools to track and analyze website performance.
• Prepare regular reports on SEO metrics and provide insights for continuous improvement. SMM Tasks Social Media Strategy:
• Develop and execute social media strategies aligned with overall marketing objectives.
• Curate engaging content for various social media platforms. Audience Engagement:
• Foster engagement and build a community across social media channels.
• Respond to comments, messages, and mentions promptly and professionally.
Paid Social Advertising:
• Plan and execute paid social media advertising campaigns.
• Monitor ad performance, analyze results, and adjust strategies for optimal results.
Social Media Analytics:
• Use analytics tools to track and report on social media performance.
• Provide insights and recommendations for improving social media effectiveness.
Content Calendar Management:
• Develop and maintain a content calendar for social media posts.
• Coordinate with internal teams to ensure timely delivery of content assets.
Qualifications:
- Proven experience as an SEO and SMM Specialist or similar role.
- In-depth knowledge of SEO strategies, best practices, and industry trends.
- Proficiency in using SEO tools (e.g., Google Analytics, SEMrush, Moz) and social media management platforms. Experience with paid social media advertising and budget management.
- Strong analytical and problem-solving skills.
- Excellent communication and interpersonal skills.
- Ability to work independently and as part of a collaborative team.
