Social Media Executive (TikTok Specialist) - Spa Ceylon Ayurveda Wellness Colombo

About the job

Job Description:

As a Social Media Executive specializing in TikTok, you will be responsible for creating engaging content within the TikTok platform to promote our brand, products, or services. Your primary focus will be on conceptualizing, producing, and publishing TikTok content that resonates with our target audience and drives engagement.

Key Responsibilities:

-Content Creation: 
Develop creative and innovative TikTok content ideas that align with our brand identity and marketing objectives. This includes brainstorming concepts, scripting, filming, and editing videos.

-Platform Management: 
Manage the day-to-day operation of our TikTok account, including posting scheduled content, responding to comments, and engaging with our audience to build a community around our brand.

-Trend Monitoring: 
Stay up-to-date with TikTok trends, challenges, and features to leverage them in our content strategy and keep our brand relevant on the platform.

-Audience Analysis: 
Monitor analytics and insights to track the performance of our TikTok content, identify areas for improvement, and adjust strategies accordingly to maximize reach and engagement.

-Collaboration: 
Collaborate with other team members, including designers, copywriters, and marketers, to ensure alignment between TikTok content and our overall marketing initiatives.

-Compliance: 
Ensure that all TikTok content adheres to platform guidelines and best practices, as well as our company's brand standards and values.

Qualifications:

- Proven experience in creating compelling content specifically for TikTok, with a portfolio showcasing successful campaigns or videos.

- In-depth knowledge of TikTok's features, trends, and community dynamics.

- Proficiency in video editing software and smartphone editing apps.

- Strong storytelling and creative skills, with the ability to captivate and engage audiences in a short-form video format.

- Excellent communication and collaboration skills, with the ability to work effectively in a team environment.

- Analytical mindset with the ability to interpret data and insights to optimize content performance.

- Familiarity with social media management tools and analytics platforms is a plus.

Additional Information:

This is a dynamic role that requires creativity, adaptability, and a passion for social media and digital marketing. The successful candidate will have the opportunity to shape our brand's presence on TikTok and contribute to our overall marketing strategy in a fast-paced and evolving digital landscape