Senior Manager - Marketing - KOKO Colombo

About the job

Looking for a driven individual to spearhead the topline growth of Koko, Daraz's groundbreaking fintech venture. Koko, established in 2020, is revolutionizing the way people shop with its Buy Now Pay Later solution, eliminating interest and fees to promote responsible spending. Our mission is to bring seamless shopping and liquidity solutions to South Asians in Pakistan, Bangladesh and Sri Lanka, who do not have access to easy liquidity solutions.We are currently experiencing tremendous growth in Sri Lanka and will be expanding to other South Asian markets in the very near future.

If you're eager to be at the forefront of change and make a significant difference in Sri Lanka's financial and retail landscape, join us on this exhilarating journey.

Job Role:

-Develop and execute a comprehensive marketing strategy aligned with company objectives.
-Implement integrated marketing campaigns to enhance customer acquisition, brand awareness, and sales.
-Oversee the strategizing, execution, and content creation across multiple channels, such as the website, social media, CRM, and advertising platforms.
-Manage and mentor the Marketing team, setting objectives and monitoring performance.
-Optimize website and landing pages for SEO and user experience.
-Analyze marketing campaign performance, manage budgets, and generate reports for senior management.
-Collaborate with stakeholders and other teams to implement successful marketing initiatives that drive business growth
-Optimize user experiences by ensuring the Koko app remains competitive and provides simple and efficient user journeys.
-Conduct market research to identify target audiences, understand customer needs, and stay up-to-date on the latest marketing trends and technologies.

We have a results driven culture based on analytical decision making, constant learning, creativity and hard-work. As a start-up we expect all team members to do whatever it takes for the Marketing team, others teams and Koko as a whole to succeed. He/she will have:

-Minimum 3 years of experience in marketing.
-Demonstrated success in developing and executing effective marketing campaigns.
-Proficiency in various marketing principles, including SEO, social media, content, and email marketing.
-Blend of creativity, strategic vision, analytical skills, and leadership to drive a collaborative team.
-Results-oriented leader with problem-solving skills and a sense of ownership.
-Creativity and storytelling passion are essential.
-Strong network with marketing agencies and media outlets.

What we offer:

-International working environment in a start-up setting, and a unique opportunity to learn from the best in e-commerce (Alibaba Group) and business growth.
-A platform to learn from Alibaba’s world-leading ecosystem.
-Rigorous training and exposure in team management, leadership, business analytics, and operations.
-An opportunity to train the next generation of business leaders in the tech industry.