Marketing Specialist - MEA - IFS Colombo 09

About the Role:
 

We are looking for a dynamic and hands-on Marketing Specialist with a strong foundation in core marketing functions, including content development, campaign execution, event management, and digital marketing.
 

Key Responsibilities:
 

• Marketing Planning & Campaigns

• Support the development and execution of the regional marketing plan using multiple tactics.
• Assist in managing digital and offline campaigns across social media, paid channels, email, and website.
• Contribute to demand generation activities that build brand awareness and sales pipeline.

• Content Development

• Create engaging content for social media and marketing campaigns.
• Draft interview briefs, media responses, and press materials as required.
• Adapt messaging to align with brand voice and resonate with local audiences.

• Event Marketing

• Support the execution of marketing events including customer events, conferences, workshops, and webinars.
• Coordinate event logistics, branding, and on-site requirements to ensure smooth delivery.

• Digital Marketing

• Assist in managing paid campaigns (Google Ads, LinkedIn, email, etc.).
• Run targeted email campaigns and nurture programs through marketing automation and CRM tools.
• Track, report, and help optimize lead generation efforts across digital channels.

• Analytics & ROI

• Monitor campaign and event performance against KPIs.
• Provide insights and recommendations to improve marketing effectiveness and ROI.

• Collaboration & Stakeholder Management

• Partner with Global Marketing, sales, leadership, and cross-functional teams to ensure alignment with business goals.
• Coordinate with external vendors, agencies, and partners to deliver marketing programs.

Qualifications:

Skills & Qualifications

• 5+ years of hands-on marketing experience in B2B
• Strong writing skills for diverse formats (social, press, interviews, corporate communication).
• Proven track record of planning and executing marketing campaigns and events end-to-end.
• Experience in digital marketing, demand generation, and ROI-driven campaign management.
• Proficiency in digital tools (CRM, marketing automation platforms, social media).
• Strong project management, organisational, and multitasking skills.
• Creative mindset with a data-driven approach to decision-making.

Ability to work independently and collaboratively in a team