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Role Description
We are seeking an experienced Influencer Marketing Executive to manage campaigns with influencers to drive brand awareness, growth, and engagement. The ideal candidate will develop and execute creative marketing strategies to amplify and promote our brand and services. The successful candidate will build relationships with influencers and oversee all influencer partnerships to deliver exceptional campaigns. The Influencer Marketing Executive will also monitor campaigns and track KPIs to measure success and generate insights that will inform future campaigns.
Qualifications
- Bachelor's degree or higher in Marketing, Communications, or a related field
- 3+ years’ experience in digital marketing, influencer marketing, or related field
- Proven track record of creating and executing successful influencer marketing campaigns that drive brand engagement and growth
- Excellent communication and negotiation skills to develop and maintain influencer partnerships
- Strong knowledge of the latest trends and best practices in influencer marketing and social media marketing
- Ability to create and manage budgets for influencer campaigns
- Attention to detail and excellent analytical skills to track KPIs and measure campaign success
- Proficiency in social media platforms, influencer marketing platforms, and other digital marketing tools
- Experience in the wellness, beauty, or lifestyle industry is a plus
- Ability to work collaboratively in a cross-functional team environment
