WURTH LANKA Company Profile Würth Group established Wurth Lanka in 1998 as a direct branch office under the Board of Investment regulations and was set up as a 100% owned subsidiary of Würth International AG. Würth started business in the Automotive Aftermarket and has now diversified into Construction and Metal/Maintenance industry. Wurth Lanka has steadily grown to be a significant player in the automotive aftermarket as a premium quality supplier of after care products and services with over 3000 active customers. Würth covers 100% requirement of the auto after market with tools, fasteners, performance chemicals and maintenance chemicals, detailing products and safety products for this industry. The direct sales approach is unique in this industry and both construction and metal/maintenance markets are serviced in the same manner. Over 50 direct salesmen are covering island wide customers in auto, metal and construction fields and the field sales force is growing 15-20% annually.